customer relationship management system is beneficial to your business as it is a software that helps individuals and teams maximise their sales and communication efforts ultimately giving customers a better experience from evaluation to purchase and beyond .A CRM system helps you build a standardized sales process which gives your team a step by step roadmap for closing deals and helps to reduce the length of your sales cycles. Furthermore, you can accurately predict your sales as the system enhances a more personalized experience that is focussed on the customer. It also allows for fast, reliable strategic and tactical decisions to be made which is crucial for any business.